Nov 26 2024
The advertising landscape in India is experiencing a seismic shift with connected TV (CTV) gaining significant momentum, reflecting global trends as consumer behavious leans towards on-demand and digital experiences. .
AI-powered personalisation: Transforming customer experiences
In India, where regional diversity and consumer preferences vary greatly, AI
Oct 24, 2024
The much-awaited 4th edition of e4m PR & Corp Comm 30 Under 30 Summit & Awards concluded on October 24, 2024, at the Radisson Blu Plaza, Mahipalpur, new Delhi.
The PR & Corp Comm 30 Under 30 Summit & Awards 2024 celebrate the achievements of young professionals and honour the outstanding professionals, entrepreneurs, game changers, and achievers
Sep 06, 2024
A modern India cannot be imagined without startups that has been a symbol of innovation, discovery and growth. India is rapidly establishing itself as a global startup hub, blending traditional business acumen with cutting-edge deep tech innovation. Young entrepreneurs are turning challenges into opportunities, epitomizing the concept of ‘Avasar in Apda’—seizing chances amid adversity.
Sep 02, 2024
In an era where change is constant and challenges come in waves, the question isn’t just about how we navigate the present but how we prepare ourselves for the future. With the power of the collective, marketers play a crucial role in shaping a future-ready organisation by collaborating with both internal and external stakeholders.
Aug 08, 2024
Globale Media, an AI-driven mobile and web advertising platform, has announced the elevation of Himani Singh to Associate Director of Global Sales. With a career spanning over a decade in media sales and management, Singh has consistently demonstrated a proven track record of driving sales and growth across various geographies.
In her new role, Singh will be at the helm of global sales for
Jun 25, 2024
The rise of programmatic advertising, with its automated buying and selling of ad space in real-time, offers unparalleled reach and efficiency. However, it also presents a significant challenge: how can advertisers navigate this complex ecosystem to safeguard their brands from appearing alongside misleading or false information? The second part of
Jun 24, 2024
It is estimated that 73% of global digital ad spending will be programmatically purchased in 2024, making fraud prevention a top priority for advertisers. Fraudulent websites that deceive ad platforms into believing they are legitimate pose significant risks, making it crucial for advertisers to ensure their ads don’t inadvertently support or
June 10, 2024
In an exclusive interview, Bhavesh discussed the transformative landscape of the advertising industry, emphasizing the pivotal roles of AI and ML in mobile advertising. He highlighted how Globale Media has pioneered innovative advertising solutions that resonate with today’s digital-savvy consumers by incorporating emerging technologies,
May 3, 2024
In the rapidly evolving digital marketing landscape, mobile marketing and app advertising have emerged as crucial strategies for businesses aiming to connect with consumers in India. With the widespread adoption of smartphones and the growing popularity of mobile apps, brands are leveraging innovative approaches to engage users effectively.
Apr 03, 2024
The East and North-East have a thriving ecosystem of their own – rich culture, tradition, lifestyle, language, consumer trends, content consumption, buying behaviour and more. The advertising industry here has evolved to embrace the diversity of this region and has been formulating a highly
08 Mar 2024
Young women leaders are the rising force and undoubtedly the biggest assets of our nation. From being innovators and resilient leaders to mentors, the present day females ace every role with grace and determination. and deserves to be celebrated and valued every day , right? now shifting our focus on the PR and corp comm industry, women
Feb 2024
Adgully Middle East is proud to announce the launch of a new column, Offbeat Corner, dedicated to delving into the lives and insights of industry leaders. Our debut feature showcases Ahmed Elgebaly, Regional Head for MENA at Globale Media. In this exclusive interview, Ahmed opens up about his childhood career aspirations, life lessons learned, favorite books, noteworthy accomplishments, and more. Dive into the fascinating world of Ahmed Elgebaly and gain valuable insights into his journey.
Feb 02, 2024
Although an interim budget, it presented a brilliant opportunity for the government to demonstrate its ambitious plans just before the next general elections. Having set the stage for India's transformation into a 'Viksit Bharat' by 2047, the budget remained rational and aligned with the ongoing initiatives.
While industry experts hail the overall Indian economy, the media and entertainment (M&E) sector, per se, has
01 Feb 2024
As Finance Minister Nirmala Sitharaman unveiled the Union Budget 2024, the media and entertainment leaders have expressed optimism and commendation for the government's initiatives Union Finance Minister Nirmala Sitharaman presented the budget in Parliament today. It was an interim budget since the Lok Sabha election 2024 is around the corner. Sitharaman said, “We expect that our government, based on its incredible work, will be blessed again by the people with a resounding mandate.” Some of the key takeaways from the budget are -The country's capital
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